AOSTA – Outdoor apparel brand Napapijri has been awarded Cradle to Cradle Certified gold level certification for its series of circular jackets.
The lifecycle of these garments has been lauded as exemplary by the Cradle to Cradle Products Innovation Institute, with the product boasting a mono-material composition that is 100 recyclable and can be fed back into a take-back programme headed up by Napapijri.
“Now, more than ever, we are aware of the pressing issues we are collectively asked to address,” said the brand’s president, Timo Schmidt-Eisenhart. “We have chosen to play our part by pioneering the future of fashion with Circular Series, a range of products that embodies our efforts to combine design, sustainability and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”
