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MEMPHIS – From today, fashion brands and retailers can join the U.S. Cotton Trust Protocol, a new data-rich system that will verify company commitments and efforts in-line with the UN’s sustainability goals.

First unveiled at the Cotton Sourcing USA Summit in 2018, the Protocol has been the subject of pilot-phase work, assessing its efficacy in supplying data on US cotton’s impact on water use, greenhouse gas (GHG) emissions, energy, soil carbon and land use.

Now launched, it’s hoped the platform can fill a data gap to best enable brands and retailers to measure progress on the sustainability front.

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