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NEW YORK - Leading retailers, including Walmart and Target, have joined a new consortium led by circular economy investment firm Closed Loop Partners which aims to reinvent the single use plastic shopping bag.

The Beyond the Bag initiative also involves CVS Health, Kroger and Walgreens, as well as the Conservation International and Ocean Conservancy environmental organisations.

With existing alternatives to the plastic bag yet to garner industry or public support, it aims to identify, test and implement viable new designs that more sustainably serve the purpose of the current retail bag.

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