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HELSINKI – Market research authority McKinsey & Company has published new guidance for fashion brands and retailers to best address their impact on biodiversity. 

Titled Biodiversity: The Next Frontier in Sustainable Fashion, the company details which stages in apparel production have the greatest effects on land and water, pollution, climate change and overexploitation – which refers to unsustainable extraction practices, such as those of using animal-based product or sourcing fibre from endangered forestry, without giving back.  

McKinsey has drawn up a four-pronged approach that it encourages businesses to adhere to if they’re to reverse the cycle of biodiversity loss and support the future of natural ecosystems. “The general steps that apparel companies can take to help transform sustainability in the industry are well known. But if the industry is to make measurable, significant progress on biodiversity specifically, companies must demonstrate leadership,” the company says.

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