SAN FRANCISCO – Apparel brands Levi’s and Ganni have teamed up to launch a new rental service for an upcycled capsule collection of Levi’s vintage denim pieces.
Called ‘Love Letter’, the collaboration focuses solely on three items: a button-down shirt, 501 jeans and a shirt dress – each of which are produced using repurposed denim.
“Ganni was the perfect partner to bring this upcycled rental collection to life,” said Karyn Hillman, Levi’s chief product officer. “Our mutual love for denim and desire to creatively reconstruct vintage 501’s was an incredible jumping off point.”
