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SINGAPORE – A new quality assurance scheme launched by Huntsman Textile Effects which utilises a range of polyfunctional reactive dyes promises to meet global apparel retail demand for black shades that retain their intense colour even after repeated washing.

Based on its Avitera SE Black reactive dyes, Huntsman says the new High IQ Lasting Black eco brand assurance programme also promotes economic and environmental sustainability by reducing water and energy consumption by up to 50 per cent.

Avitera SE reactive dyes are described as being ‘polyfunctional’ since there are more than two reactive groups in each dye molecule to ensure that far more dye is fixed than with previous generations of similar reactive dye technology.

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