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STRATHAM – Fashion brand Timberland has outlined the bold new environmental target of becoming carbon negative by 2030.

The US firm says a two-pronged approach will be adopted to achieve this, with efforts focusing on making all products 100 per cent circular, and ensuring all materials are sourced from regenerative agriculture.

Director of sustainability, Colleen Vien, said: “The environment today is in a degraded state. As a footwear and apparel brand, we are part of the problem. For decades Timberland has worked to minimise our impact, but it’s time to do better than that.” 

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