HONG KONG – Fashion resale platform Vestiaire Collective is spearheading a new ‘Sustainable September’ campaign in Hong Kong, which encourages consumers to opt for second-hand clothes only this month.

In a similar vein to Oxfam’s #SecondhandSeptember, which the charity reignited this year to influence more considered apparel purchases, Vestiaire’s venture sees it team up with environmental charity EcoDrive in the name of slowing the cycle of fast fashion.

With pre-loved items from “influential figures” in Hong Kong donated to be resold on Vestiaire’s online platform, a portion of the proceeds will be funnelled through to EcoDrive as it raises awareness to the impacts of plastic pollution.

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