STOCKHOLM – Monki, a brand of H&M, has announced the launch of a new upcycled capsule denim collection which makes use of pre-consumer waste.

The Swedish fashion firm says the three items created, a jacket, pair of denim jeans and tote bag, make use of what would otherwise be surplus materials in the typical production process – integrating recycled threads and organic cotton.

It’s the latest in a growing line of such projects from apparel brands, which signals that tides are shifting and stakeholders are increasingly turning their attention to products made in-line with the circular economy.

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