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LONDON - Luxury fashion brand Burberry has revealed that it is aiming to raise £300 million (US$390m) in funding through the issue of its first Sustainability Bond.

The five-year bond, the first of its kind by a luxury fashion brand, will be used to fund eligible environmental and social projects laid out in Burberry’s Sustainability Bond Framework.

It will focus on three areas - 'green' buildings, sourcing more sustainably grown cotton through the Better Cotton Initiative, and sustainable packaging.

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