Social Media
Log in

Register Subscribe

STOCKHOLM - Swedish menswear brand Asket is introducing a new kind of itemised receipt to reveal the environmental impact of its garments in a bid to persuade customers to buy fewer of them.

Called the Impact Receipt, it will detail the impact of every garment in the 'slow fashion' company's permanent collection, including CO2 emitted, water used and energy consumed during production.

The initiative is the result of a two-year Life Cycle Assessment by the Swedish Research Institute (RISE) to determine each garment's environmental impact.

BACK ISSUE ARCHIVE
OTHER PUBLICATIONS FROM MCL NEWS & MEDIA

Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap