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AMSTERDAM – Tommy Hilfiger, a PVH company, has announced the launch of a new circular offering called Tommy for Life.

First to launch in the Netherlands before it’s rolled out across Europe next year, the service encourages consumers to return their unwanted Hilfiger-branded stock in exchange for discount vouchers.

Three product lines will then be marketed: Reloved, which is all pre-owned items fit for immediate resale; Refreshed, items subjected to minor repairs first; and Remixed, which is the unsalvageable garments it retrieves which can only be repurposed.

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