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SOHO – Fashion brand Levi’s has announced the opening of a new concept store in London which will place onus on extending the life of garments in the name of circularity.

Described a “new blueprint for an in-store consumer experience,” the shop in Soho will prioritise resale, repair and made-to-measure clothing.  

“We are delighted to announce the opening of Levi’s Haus, London. This unique concept store is the first of its kind within our retail portfolio and will serve as the new home for your every need when it comes to extending the life of your denim,” Richard Hurren, vice president of retail, Levi’s Europe. 

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