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MEMPHIS — Sustainability is ranked as the second most important strategic objective for businesses in the fashion and textiles industry, despite the economic impact of the COVID-19 pandemic, according to new research.

The study, carried out jointly by the US Cotton Trust Protocol and the Economist Intelligence Unit (EIU), was based on a survey of 150 fashion and textiles executives across Europe and the US, and interviews with leading brands including Puma, H&M and Adidas.

The authors of the new report, entitled ‘Is Sustainability in Fashion?’, say that it comes at a time when the industry finds itself at a crossroads - whether to continue to invest in sustainability, or row back in light of the pandemic.

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