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LONDON – Retailer John Lewis has announced a new take-back scheme which it hopes to extend across all its product categories by 2025.

“Rent, recycle, re-use, these are areas which to be frank any retailer has got to be more assertive and more aggressive in,” Sharon White, chairman of John Lewis Partnership, said.

As it encourages consumers to return unwanted items then, in aid of a circular economy, John Lewis says the brand holds ambitions for all key materials used in its products to be ‘sustainable’ by the same deadline.

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