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GENEVA - The Programme for the Endorsement of Forest Certification (PEFC) has launched a new campaign to raise awareness of the need to source natural fibres, such as viscose, acetate and lyocell, from sustainably managed forests.

The international non-profit, which promotes sustainable forest management through independent third party certification, says it wants to reduce the enviornmental impact of the fashion industry.

The campaign, entitled ‘Fashions Change, Forests Stay’, argues that forest fibres have a huge potential to help the fashion industry on its sustainability journey, but must be sourced responsibly.

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