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GUJARAT – Garment manufacturer Indian Terrain Fashions Ltd., has partnered with native NGO Fairtrade India and pledged to source over 50 per cent of its materials in a more sustainable manner over the next three years.

Through this venture, the apparel producer will develop a range of items that use recycled polyester and cotton as well as Fairtrade certified cotton, which will provide all important funds to smallholder farmers amidst the COVID-19 pandemic.

Fairtrade India CEO Abhishek Jani said: “With the launch of their Fairtrade collection, not only is Indian Terrain demonstrating their deep commitment to the planet but also reassuring Indian cotton farmers. [The company] paves the way for future development projects in these farming communities and shines a ray of hope.”

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