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LONDON - The Fashion Revolution initiative is urging consumers to boycott Black Friday and Cyber Monday to take a stand against what it describes as the "environmental and social damage of hyper-discount culture".

Urging shoppers to reflect on and campaign against overproduction, Fashion Revolution argues that the fashion industry’s impact on people and planet is out of control.

Co-founder and creative director Orsola de Castro said: “Black Friday is a scam. It’s one more way to get citizens to think they are finding a bargain, when in fact they are hunting an illusion.

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