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MEMPHIS - The US Cotton Trust Protocol initiative to promote responsibly-grown cotton has joined the Cotton 2040 multi-stakeholder initiative to support the shift to a more sustainable global cotton industry.

The US Cotton Trust Protocol is a new system that provides annual data for six areas of sustainability aligned with the UN Sustainability Goals to enable brands and retailers to better measure progress towards sustainability commitments.

Convened by the Forum for the Future non-profit, Cotton 2040 brings together industry standards, brands and retailers, producers and existing initiatives to scale up and overcome barriers to sustainable cotton uptake.

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