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SAN FRANCISCO – Sustainable footwear brand Allbirds has announced that this Black Friday (27th November), it will increase the price of all its products by £1 as it looks to take a stand against what it calls “a frenzied day of discounts and buyers’ remorse”.

The B Corp says that COVID-19 has pulled back the curtain on the fashion industry, revealing its gluttonous “more is more” mindset. To counter this then, Allbirds is urging shoppers to refrain from buying for buying’s sake, and instead will implement an additional fee, the proceeds of which will be donated to Greta Thunberg’s climate organisation, Fridays for Future.

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