BHAGWANPUR – Indian yarn manufacturer Usha Yarns has entered into a strategic partnership with Dutch tracing solutions provider The Movement, whose Aware authentication technology will be used to track the former’s recycled products throughout the supply chain.
Traceability and product transparency, whilst important for mapping a good’s environmental impact, is imperative for manufacturers of more ‘sustainable’ textiles, yarns and fabrics, because they’re known to be targeted by counterfeiters.
By adopting The Movement’s solution, Usha can offer assurances to its customers and the subsequent consumer-base that its recycled yarns are authentic.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why the EU’s regulatory push for longer-lasting clothes could enrich the wrong industry.
Textile dye recovery is technically real, but experts warn that it risks becoming a costly sideshow.
When profits wobble, fashion brands default on climate, pushing self-issued net-zero targets over the horizon.
News
A new evidence-based review challenges assumptions over organic cotton’s growth.
EU anti-fraud investigators help block the illegal export and dumping of thousands of tonnes of textiles.
SBTi’s new net-zero standard tightens rules on fashion’s climate claims
Opinion
Exclusive: Uzbek cotton cluster boss hails big reforms as human rights campaigners claim exploitation
Other publications from MCL News & Media
