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MEMPHIS – Apparel company Gap Inc has joined forces with the U.S. Cotton Trust Protocol to accelerate its ambition of sourcing all its cotton from sustainable sources by 2025.

Launched to verify sustainability progress through data collection and third-party cooperation, the Protocol aligns users and growers of US cotton in best measuring their impacts across six areas: water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.

“As part of our commitment to address climate change by aligning with the best science and industry practices, we have ambitious targets across metrics to lower carbon emissions and preserve precious natural resources like water,” said Alice Hartley, Gap’s director of product sustainability at Gap.  

“As an American company with purpose-led brands committed to sustainability, joining the U.S. Cotton Trust Protocol makes perfect sense.”

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