LONDON – Selfridges has partnered with vintage fashion retailer Beyond Retro as part of its ‘Resellfridges’ in-store scheme, which was introduced earlier this year to promote circular business models.
Selfridges launched its Project Earth initiative this summer, committing to explore opportunities with product repair, rental and resale. Beyond Retro will follow the likes of Lee Jeans in establishing a pop-up shop at Selfridges’ London store.
“We are thrilled to be introducing Beyond Retro to our womenswear edit as our newest Resellfridges partner,” said Jeannie Lee, womenswear director at Selfridges. “Beyond Retro is a London institution beloved by fashion students, editors and people of influence and we are so excited to be able to introduce the brand to our customers.”