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KUALA LUMPUR – Blockchain provider Verofax Asia has partnered with Malaysian brand Auri to launch a new asset digitalisation and traceability app for the apparel industry.

Suppliers of Auri will leverage the solution to serialise product-specific data such as sustainability and environmental certificates, before information is logged on a third-party blockchain platform, hosted by AntChain. 

“We are thrilled to partner with Auri in launching the first lifestyle-focused traceability platform in ASEAN. Traceability plays a key role in meeting shopper needs, in advanced product marketing and accessing global markets. Fashion and lifestyle brand owners will benefit from increased sales and fewer negative reviews/returns,” commented Verofax’s chairman, Koh Chen Tien.  

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