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LONDON – Homeware retailer Dunelm has partnered with the British Heart Foundation (BHF) charity and furniture clearance company Clearabee in a bid to promote circularity.

Through this new scheme, Dunelm will encourage its customers to re-direct what they might consider waste into either resale or recycling streams.

“We’re on a journey of change, focusing on creating a circular economy, curating more sustainable product ranges, reducing waste and carbon emissions, while supporting our customers by giving them easy access to more responsible ways to shop and dispose of unwanted items,” said Dunelm’s sustainability lead, Shriya Pancholi.

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