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DUBAI — Middle East online fashion retailer Namshi has become the region's first to join the Sustainable Apparel Coalition (SAC) and has also announced a series of sustainable and social responsibility initiatives.

Namshi chairman Hadi Badri said new measures included promoting sustainable choices on its platform to support eco-friendly brands and make it easier for customers who want to shop more responsibly.

The company also planned to switch to using locally sourced and recycled materials for packaging and was already transitioning its delivery fleet to hybrid vehicles to reduce emissions.

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