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NEW YORK – Apparel brand Unspun has produced what it says are its most sustainable jeans yet.

The US firm, which uses 3D scanning and robotics to create personalised jeans that mitigate waste, has aligned with the principles of the Ellen MacArthur Foundation’s Jeans Redesign Project to optimise its denim’s durability, material health, recyclability and traceability.

To support this, the company has adopted Resortecs’ smart stitch threads – which can be heated and dissolved to aid end-of-life disassembly – and has integrated scannable QR codes powered by Eon that will enable consumers the chance to track the origins of their clothes.

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