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NEW YORK – US apparel retailer Alice + Olivia has banned fur from its clothing collections following pressure from animal rights organisation PETA.

The company joins the likes of Burberry, Gucci, Michael Kors and Macy’s in distancing itself from the use of fur.

“By joining hundreds of top designers and retailers in banning fur, Alice + Olivia is helping PETA push the fashion industry toward its vegan future,” said PETA executive vice president, Tracy Reiman. “Forward-thinking brands recognise that today’s ethical shoppers demand luxurious, animal-free fabrics that leave gentle minks and rabbits in peace.” 

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