NEW YORK - ECOfashion Corp has launched a new brand which aims to make available affordable sustainable fashion via the multiplatform ecommerce retailer QVC.

Seed to Style's products are made from sustainable materials such as organic cotton, recycled polyester and Lenzing's Tencel lyocell and claim to be free of GM seeds and potentially harmful inputs.

Certified by GOTS (Global Organic Textile Standard), Seed to Style launched last week on the QVC shopping channel and QVC.com where CEO and founder Marci Zaroff explained the inspiration behind the new brand.

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