LONDON – New research suggests that the coronavirus pandemic and the subsequent lockdowns enforced in the UK catalysed a spike in clothes swapping in 2020, particularly amongst consumers aged 16-30.
Conducted by Censuswide on behalf of the North London Waste Authority (NLWA), a survey gauged the interest of 1,500 people of varying ages in second-hand fashion.
The findings highlighted that young consumers engaged most with pre-owned fashion, with one in two 16 to 30-year olds purchasing more of these items in 2020 than 2019.
