GENEVA – The Better Cotton Initiative (BCI) has announced that representatives of German sportswear brand Adidas, Indian yarn supplier Anandi Enterprises, agricultural non-profit Pesticide Action Network and US cotton organisation Supima have been elected to its council.
The BCI Council is the organisation’s highest decision-making body and has direct influence on its strategy to make global cotton production more sustainable.
New representatives will have their say in determining BCI’s strategy for the next ten-year period, in which the Swiss NGO predicts “a major shift” for economic, social and environmental sustainability indicators.
