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NEW YORK – Fashion brand Ralph Lauren has announced a new circularity strategy that will centre on three pillars: designing for circularity, establishing circular experiences for consumers, and advancing a circular product economy.  

It follows last week’s news that the brand has stepped into the rental market with a new subscription-based service called the Lauren Look. 

President and CEO, Patrice Louvet, said: “The spirit of timelessness has been core to Ralph’s creative vision for more than 50 years, and our circularity approach reinforces our belief that Ralph Lauren products should not only endure the test of time, but have endless lifecycles.” 

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