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AMSTERDAM – Impact organisation Circle Economy is launching a free, online guide that will help fashion brands and retailers create and implement circular business models in under a year.  

The Circular Toolbox has been established off the back of Circle Economy’s two-year Switching Gear project, through which it helped brands such as Lindex and Asket bring their ideas to pilot scale.

Hélene Smits, circle textiles programme associate at Circle Economy, said: “Increasing the utilisation of our garments is considered one of the most effective ways to reduce the overall impact of the clothing industry. Resale, rental and subscription models promise to do just this: optimise the lifetime and active use of garments and provide pathways to decouple growth from resource use.”

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