CHELTENHAM - Fashion brand Superdry has signed an agreement with Swedish clean tech company We aRe SpinDye (WRSD) to use its resource-efficient dyeing process.

WRSD's dyeing process involves melting colour pigments and recycled polyester together, prior to extrusion, to create coloured yarns without the use of water.

The company works exclusively with recycled polyester made from post-consumer water bottles or wasted clothing, allowing for a circular production process.

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