Social Media
Log in

Register Subscribe

LONDON - Sustainable fashion brand Mother of Pearl has partnered with online fashion rental service Onloan to launch a new initiative aimed at increasing circularity.

Called the Full Circle, it aims to break the traditional “linear” retail model and extend the lifecycle of garments by linking up with Onloan’s rental and pre-loved garment services.

A Mother of Pearl statement explained: "It’s shocking to learn that the average number of times a garment is worn before being discarded has decreased by 36 per cent, compared to 15 years ago.

BACK ISSUE ARCHIVE
OTHER PUBLICATIONS FROM MCL NEWS & MEDIA

Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap