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NEW YORK - US fashion retailer J.Crew has announced a new initiative aimed at improving sustainability and corporate social responsibility (CSR) throughout its global supply chain.

The company says its 'Re-imagined by J.Crew' campaign will support the United Nations' Sustainable Development Goals (SDGs) and focus on responsible business practices, product innovation and industry partnerships.

"We know there are many areas of sustainability that are in our power to impact positively, including tackling issues deeper in our supply chain and supporting the industry's transition to circularity," said J.Crew Group CEO Libby Wadle.

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