VANCOUVER – Canadian apparel brand Lululemon Athletica has announced the impending launch of two new sustainability initiatives to coincide with Earth Day.
In May, the company will introduce both a recommerce programme – called Lululemon Like New – and Earth Dye, a collection of garments made using ‘earth-friendly’ dyes.
Calvin McDonald, the brand’s CEO, said: “Our initiatives are both meaningful steps towards a circular ecosystem and demonstrate the sustainable innovation underway in product development and retail.”
