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PARIS – French fashion label Ba&sh has unveiled new sustainability commitments covering textiles, plastics, circularity and women’s rights as part of an “ambitious, thorough yet discreet” transformation.

The low-profile plans are part of the Parisian firm’s new sustainability strategy, called Blossom Manifesto.

Pierre-Arnaud Grenade, chief executive of Ba&sh, said: “In our view, the deep ties that we maintain with our ecosystem can create ripple effects that have a lasting impact on society, the environment and beyond. We worked hard but stayed out of the spotlight. We’re not trying to give lessons to anyone. We truly believe in lasting change bolstered by innovation and education.”

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