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LONDON – British luxury fashion platform Farfetch's first annual 'conscious' luxury trends report reveals that consumer behaviour has changed significantly during the COVID-19 pandemic with more people choosing to shop more sustainably.

The sale of 'conscious' products on Farfetch grew 3.4 times faster than the marketplace average over 2020, helped by a “broader offering and increased consumer interest”.

Farfetch defines 'conscious' products as those that meet a set independently-backed criteria to assess their reduced impact on the environment.

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