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DENVER - VF Corp, which owns brands including The North Face, Timberland and Vans, has launched a project to develop what it says will be the fashion industry's first regenerative rubber supply chain.

The company is partnering with Thailand-based design consultancy Terra Genesis International (TGI) in the project which aims to pilot a regenerative rubber product collection in 2023.

The results of the intitiative will be made available to other brands across and outside the industry, according to Timberland’s senior manager of environmental stewardship Zack Angelini.

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