LONDON – The British Heart Foundation (BHF) is urging consumers to shop pre-owned as they head back to the high street post-lockdown, with the launch of its Reuse Revolution campaign.
BHF has suffered immensely as a result of shuttered stores for large parts of the past year, typically relying on second-hand apparel sales to generate funds for its heart research.
As it looks to build back, the London-based charity is calling on people to adopt more sustainable habits and simultaneously support its work, having missed out on millions due to COVID-19.