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STOCKHOLM - Swedish menswear brand Asket is linking up with compatriot startup Returnado for a new initiative aimed at extending the lifecycle of unwanted garments long after the returns period.

Asket’s new Revival Programme is powered by the Returnado Rescue platform which is also being made available to other brands globally to take a more circular approach to consumption.

Returnado Rescue - co-developed by the two companies - is a cloud-based solution for brands looking to improve their return and exchange processes, while also promoting sustainable practices.

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