LONDON – Apparel brand Pangaia has today partnered with traceability solutions provider Eon and will leverage its CircularID Protocol to introduce ‘digital passports’ in its garments.
With product-specific QR codes linked to a cloud-based platform, Pangaia customers will be able to scan items and access a digital archive of lifecycle data including carbon emissions output and water usage.
Natasha Franck, founder and CEO of Eon, said: “Through product digitisation, Pangaia is redefining the relationship between brands, products and customers – pioneering an entirely new model for sustainable commerce and taking a mission-critical step towards realising a fully circular business model.”
