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EDINBURGH – The team behind the Lost Stock project has launched a new fashion initiative which aims to change the way shoppers buy clothing to improve conditions for garment workers, raise money for a good cause and reduce waste.

Scottish entrepreneur Cally Russell, also the founder of the Mallzee shopping app, is behind the new service, called This is Unfolded, which promises sustainable clothes at affordable prices.

This is Unfolded pioneers a new factory to consumer model combined with a community-driven approach and data insights which aim to drastically reduce product wastage and industry inefficiencies.

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