MOELNDAL – Newbie, a childrenswear brand of apparel company KappAhl, has launched a new rental offering that it’ll sell via Hyber. 

KappAhl says the move underpins its commitment to becoming more sustainable while making its product range available to more people.

Desiré Westerberg, vice president, business unit kids, KappAhl, commented: “Adding services that fit the increased demand for solutions as a complement to consumption gives each garment the chance to have a longer lifespan. The service will also provide us with important feedback from parents and children for the continued development of our products.”

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