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LONDON – The Sustainable Fibre Alliance (SFA), with support from US apparel brand J.Crew, has launched its Women Empowerment Programme in Mongolia, in a bid to lift women towards leadership roles in the country’s cashmere sector. 

The non-profit, which promotes a sustainability standard for cashmere, says women are currently underrepresented but could “bring tremendous value to the cashmere supply chain”.  

Batkhishig Baival, country director of SFA Mongolia, commented: “I am very confident that it is possible to improve the quality of cashmere harvesting and post-harvest management in a shorter period of time through educating and empowering rural women.” 

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