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BARCELONA – Spanish fashion brand Desigual has partnered with open innovation platform Plug and Play to launch the ‘Awesome Lab’, a new incubator programme for promising start-ups.

The Awesome Lab will onboard an initial five to seven companies, whose solutions respond to the fashion industry’s “biggest challenges”.

It comes as part of Desigual’s ongoing work to champion collaboration and leverage the knowledge of others as a “differentiating competitive resource”.

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