LONDON - This eye-catching image of the streets of London piled up with textile waste is part of a new campaign - by Reckitt brand Vanish - to encourage people to wear clothes for longer.

Created by the Havas London advertising agency, it highlights that on average 'fast fashion' garments are worn just seven times before they are thrown away - contributing to the 300,000 tonnes of textile waste going to landfill in the UK each year.

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