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BENGALURU – Indian e-commerce platform FlipKart and fashion retailer Myntra have partnered with environmental non-profit Canopy in a bid to protect ancient and endangered forests by way of responsible sourcing practices.

The companies have committed to the Vancouver organisation’s CanopyStyle and Pack4Good initiatives as part of their pledge to protect the environment.

Neetu Jotwani, vice president and head of sourcing at Myntra, said: “Myntra is committed to sustainability and has always been at the forefront of industry-first initiatives that reduce carbon footprint while encouraging recycling across the entire supply chain and manufacturing processes to make them more eco-friendly.”

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