OAKLAND – Athleisure apparel brand Fabletics has today forged a partnership with online consignment store ThredUp to enter the burgeoning resale market.
Fabletics customers will have the chance to return unwanted stock, to be sold on via ThredUp’s Resale-as-a-Service (RaaS) platform, in exchange for online credit.
Adam Goldenberg, CEO of Fabletics, said: “This deal with ThredUp is a win-win for us and a good step into circularity – our customers now have a hassle-free way to give their unwanted clothing a second life, while gaining perks to refresh their closets, and we at Fabletics are excited to play a more meaningful role in creating a more sustainability-conscious fashion industry.”
